Author: Pamela

Do Prospects Know, Like, and Trust Your Brand?

If people know, like, and trust your content, they will want to do business with you. It doesn’t take an ace marketing team to figure that one out. And yet, many brands fail at one of these crucial elements all too often. You don’t have to put all your effort into all of them all […]

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Telling the Truth

It’s human nature to say to people, “Hey Joe, how are you doing?” We tend to ask that out of common courtesy to before moving into the topic on our minds. But today, asking ‘how are you doing’ is almost taboo in some circles, a question that some people don’t want to address because for […]

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A Journey of Self-Discovery Re-Creating My Business in a Covid-19 World

Whether or not you’ve been afflicted with the Covid-19 virus, it no doubt has still had an impact on everyone’s life. For the longest time I felt that because I was living in a country where the government was proactive and it’s people were relatively responsible in taking the advice and instructions to stay at […]

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What Does Industry 4.0 Look Like for Entrepreneurs in 2020?

Entrepreneurs are facing more challenges today than ever before. In a deeply connected world, it’s difficult to make any decision without a massive ripple effect. The Fourth Wave of industrial revolution has well and truly started to impact the world. It’s an impact that cannot be ignored if you hope to be successful as an […]

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To Survive, You Need to Follow the Bubbles

Whether you are an entrepreneur, MNC or small business enterprise, one thing is for certain, we are all experiencing some form of disruption in our business as a result of Covid-19. For a very small handful of businesses, this unprecedented change is a positive one for their business, while a significantly greater number have not […]

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Are you ready to ride the waves of change post pandemic?

Emerging Prepared with a Plan in a Post Pandemic Economy It’s April 2020 and as I wake up and start my day, there is always the nagging questions lingering in my head. What the heck will my business look like in three month or even six months from now? Will I still have a business […]

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Virtually Speaking – Putting your Best Self Forward for Virtual meetings

Depending on when your community, company or country issued a stay-at-home policy, it could now be weeks or months now since you began working from home. Not surprisingly, the way you ‘show up’ to the world has also changed. As work from home commenced and communication switched to virtual conversations, most people maintained a level […]

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Crafting a Powerful Persuasive Presentation

When it comes to meeting people and presenting in person, you are in a good position to ‘read the room’, to get a sense of how your information is or isn’t being accepted. You can see first-hand the nuances of body language, facial gestures and signs of disengagement of people looking at their mobile phones. With most […]

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Do Prospects Know, Like, and Trust Your Brand?

If people know, like, and trust your content, they will want to do business with you. It doesn’t take an ace marketing team to figure that one out. And yet, many brands fail at one of these crucial elements all too often. You don’t have to put all your effort into all of them all […]

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Is Social Media Making Us Narcissistic?

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If baby boomers were the “Me Generation,” then it’s not too far-fetched to call Millenials the “Me, Me, Me Generation.” By every standard, we are all becoming more interested in extrinsic values. An increasing number of studies is showing narcissistic personality traits are on the rise. It’s not clear just how big of a problem […]

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Do You Really Know What Business Marketing Is?

business marketing

There are countless books and courses on marketing and how to do it properly. You’ve probably read or attended some yourself. But, do you feel like you have a good grasp of marketing? Do you fully understand all the processes involved and how to best apply them to your company? When all the cards are […]

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How Outsourcing Works for the 50-60 Entrepreneur

When discussing entrepreneurship with start-ups or potential business owners, I expound that this is the absolute best time to be in business! Technology makes it so that we can do just about anything, reach anyone and practically run our businesses from a mobile phone. Idealistic as that may seem, there will be times when you’re […]

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10 Simple SEO Tips for the 50-60 Something Entrepreneur

Search engine optimization (SEO) is all about increasing the online visibility of your business. Once upon a time, SEO was mostly about adding keywords to your website and getting other people to link to you. These things are still important; however, Google has become smarter and takes into account a lot more than your keywords […]

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Are you as equally prepared as Noah?

Will you be prepared if you suddenly find yourself jobless? Chances are you’ve read the story of Noah building the Ark in advance of the big flood.  Or you’ve seen any variety of movies be it a comedy or documentary, where Noah was given a message from God to build the Ark. He’s instructed to […]

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Embracing Technology as a 50-60 Something Entrepreneur

Seen from a distance, technology can look daunting, today more than ever. For people who didn’t grow up with the Internet, terms such as cloud computing, managed hosting solutions, or software as a service can sound unfriendly and discouraging. But whether you’re 20 or 60, technology is the same for everyone, and it’s not just […]

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How to Market Your Small Business for Less Than $100 a Month

For start-up entrepreneurs and small business owners, every dollar counts. But even if you start with a tight marketing budget, this doesn’t mean you cannot increase the visibility of your business while spending next to nothing. By the way, while I see myself as a guerilla marketer, I do understand the importance of spending money […]

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Twenty Good Habits for the 50-60 Entrepreneur

Being a successful entrepreneur is more of a marathon than a sprint, whether you start at twenty or at fifty. Success rewards those who have the patience to wait for it, and who prepare for it in and out of the office. Whether you’ve started a new business or are thinking about creating one in […]

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Moving From the Corporate World to Entrepreneurship at 50 or 60

I can remember the day when I made the decision to leave the corporate world and become an entrepreneur like it was yesterday. I was fortunate in the sense that it was a well thought out, well timed decision I made by choice. With a slowing economy and individuals who have decided they have had […]

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6 Online Marketing Tips for the 50-Something Entrepreneur

Social media marketing, pay-per-click (PPC) advertising, content marketing, search engine optimization, email marketing – so many ways to market products and services online can be daunting for anyone, and 50-something entrepreneurs are no exception. But online marketing is more than worthwhile, as it’s usually cheaper than traditional advertising and reaches a wider audience. What’s more, […]

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The scariest thing I ever did, changed my life forever

‘Oh no’ I thought. The call that I knew would come sooner or later was about to take place. No, it’ wasn’t the dreaded call about a sick relative or a death in the family, but to me, it was equally emotionally charged. But before I share the conversation that took place on that call, […]

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Entrepreneurship… Do you have what it takes to be self-employed?

As we move into the new decade more people will venture into business on their own, either by choice or necessity as a result of unemployment. Regardless of how people arrive at this juncture, it is important they fully understand what lies ahead once they become entrepreneurs. What is an entrepreneur? Webster’s Dictionary defines an […]

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5 Ways to Reduce Stress for the 50-60 Something Entrepreneur

Getting a start-up going can be stressful at any age – there’s a lot to do, and the checklist keeps growing. Yet you don’t have to let stress accumulate. As a fifty-something entrepreneur, it’s possible to start your own business without turning gray in the process. Even if you’re gray already, the following tips will […]

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20 Good Habits for the Fifty-Sixty Something Entrepreneur

Being a successful entrepreneur is more of a marathon than a sprint, whether you start at twenty or at fifty. Success rewards those who have the patience to wait for it, and who prepare for it in and out of the office. Whether you’ve started a new business or are thinking about creating one in […]

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The Advantages of the Fifty-Sixty Entrepreneur

Today, when younger entrepreneurs get so much media attention, it may seem that they have a head start, but in fact, there are twice as many successful entrepreneurs over 50 as under 25 (yeah baby). Apart from life experience, a 50 or 60-something entrepreneur has a couple of other advantages over a young entrepreneur, even […]

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How to Shift From a Corporate Mindset to an Entrepreneurial Mindset

Moving from the corporate world to entrepreneurship is a lot more than just moving from a large office to a soho environment and becoming your own boss. Getting into the right mindset can be one of the major challenges of becoming an entrepreneur. Like all significant changes, it takes time. Even when you consciously adopt […]

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Live Workshops

Choices. We all love choices. There’s power in the word choice. It makes us feel in control because we get to decide what we want and what direction we want to go. If I’m on a flight and my ‘choice’ of meal is not available, I feel disappointment, but more importantly, I feel that my […]

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Consulting

Choices. We all love choices. There’s power in the word choice. It makes us feel in control because we get to decide what we want and what direction we want to go. If I’m on a flight and my ‘choice’ of meal is not available, I feel disappointment, but more importantly, I feel that my […]

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7 Key Success Factors for 50+ Entrepreneurs

Entrepreneurs past 50 years of age make up a vibrant group in the world of small businesses. If you’ve been thinking about starting your own business, this is a great time to become one of them. Trust me, it’s a lot easier to establish a business today than it was when I first started out […]

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Online Courses

Choices. We all love choices. There’s power in the word choice. It makes us feel in control because we get to decide what we want and what direction we want to go. If I’m on a flight and my ‘choice’ of meal is not available, I feel disappointment, but more importantly, I feel that my […]

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How to use Buyer Personas to Increase Conversions

You may have a broad idea about who you’re selling to. You may know their approximate age, their location, or the sort of keywords they are using to search for products. But is that information enough to turn visitors, fans, and followers into customers? What Is a Buyer Persona? Buyer personas are fictional representations of […]

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Why Entrepreneurs at 50+ have a Higher Success Rate

Gen Y folks probably don’t want to hear this, but I’m going to tell you anyway. It may seem like starting young is the best way to build a successful business, today more than ever. After all, when you’re young you have nothing to lose and a lot of energy to spend, and since your […]

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The Pros and Cons of Outsourcing Content Marketing

Content marketing can help your startup or small business connect with your audience on a personal level. It builds credibility and trust and encourages content sharing, which helps you grow your online presence. It can generate traffic, increase shares, and more. The biggest challenge with content marketing is finding the time for it. Content marketing […]

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8 Free Marketing Tactics for your Small Business

If you were to ask newbie entrepreneurs about their marketing strategy, most will tell you they don’t have one. My guess is that they share a similar belief with other individuals starting up and that is they believe marketing their business will be expensive. Most operate under the assumption that once they start making money, […]

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