Keynote Speaker, Pamela Wigglesworth
Pamela Wigglesworth is an international Keynote Speaker. She addresses audiences at conferences and corporate events on the topics of branding, marketing and 50-60 Entrepreneurship.
Drawing upon more than 25 years’ experience as a business owner and marketing for small and medium businesses, Pamela Wigglesworth has a deep understanding of the issues and challenges facing entrepreneurs and SMEs.
Originating from the United States and now based in Singapore, she has a global and multi-cultural outlook on life and business. Having lived in five countries, visited 26, spoken in 11 countries and been a resident of Asia for over 28 years.
Sharing stories of her own challenges and business failures, she inspires audiences to see what is possible for their own business and provides valuable takeaways that can be implemented in their businesses right away.
Pamela’s marketing and entrepreneur topics are available as a 45- to 60-minute keynotes, half-day or full-day sessions or as a corporate retreat. Her content may be presented as a conference keynote, corporate event presentation, or breakout session.
Keynote Topics Include:
Sell the Problem, Be the Solution
When it comes to writing copy for emails, marketing collateral or even your ‘sales pitch or marketing message’, most brands or individuals focus on the WWD, (What We Do) which leaves the prospect thinking, ‘So what? What’s in it for me?’ The marketing copy tends to be all about you and not how you help.
Discover a simple technique that allows you to easily put together a marketing message that speaks to the prospects ‘hot button.’ It’s time for you to Sell the Problem, then be the Solution.
In this presentation by Pamela Wigglesworth, you’ll learn an easy method for crafting a corporate/brand marketing message or marketing collaterals.
- Move away from immediately selling your products and services
- Identify the Person, the pains and problems of your target audience
- Sell the pain that they are experiencing
- Discover how to connect with prospects (clients) by sharing your story and solutions
- Learn where to introduce your solution, pitch the offer
- Deliver the transformation the client wants to see
Confidence – The Key to Unlocking the Workplace Gap
On paper your credentials are identical to that of your male and female counterparts. Three of you are being interviewed for an up and coming position. After the first round of interviews, the other two moves on. You on the other hand have been dropped from the pool of candidates.
You wonder, why didn’t I advance to the next round? Part of you already knows the answer. It takes a close friend within the company to share that you lacked a key ingredient. You lacked confidence in yourself and your abilities.
- Discover the do’s and don’ts for increasing your confidence in the workplace and bridging the gap from where you are now to where you want to be.
- Learn the two components of self esteem
- Play the Inner and Outer Game
- Enhance your Executive Presence
Confidence can be everyone’s secret weapon in the workplace. Make it yours to close the workplace gap.
The Rise of the 50-60 Start-up Entrepreneur
Today’s workplace is in constant flux. As corporations adapt to stay relevant and profitable, one way they are doing so is by reducing headcount— and this increasingly impacts the higher paid, experienced, older employees.
Many individuals in their 50’s and 60’s simply aren’t financially ready to retire, yet the likelihood of re-entering the workforce with a similar high paying salary will be extremely challenging.
So where does this leave the person who wants and needs to work? What is the solution?
In a word—Entrepreneurship
The face of entrepreneurship is changing globally. The ever-increasing number of mature adults over the age of 50, who found themselves laid off or had their roles scaled back and unable to find a job, turned to entrepreneurship out of necessity.
The increase in corporate layoffs of senior executives in their fifties and sixties, compounded by longer life spans, competition with the gig economy, increased health care cost, at risk pension programs and the need for long-term financial security, the world is witnessing the rise of the 50-60 Something Start-up Entrepreneur.
- Become aware of the perfect storm that’s not on the radar
- Learn why 50-60 Start-up Entrepreneurship is the way of the future
- Discover why encore entrepreneurs have a greater chance of success
- Understand why entrepreneurship is good for the economy